Rumored teaser site for next Metal Gear project leads to yet
another countdown ending at 6 p.m. PDT on May 26--but hinting at news
at June 2-4 expo
One of the most common--and cost-effective--marketing tactics employed
by game companies is the so-called "drip campaign." As perhaps most
famously seen during hype tsunamis prior to the Halo 2 and the Xbox 360
launches, the method calls for the gradual release of small hints about
a big-name game property. The steady stream of informational bread
crumbs leaves fans of said property hungry for any news about
the game or console in question, leading them to seek it out on their
own--instead of having to be told about it with expensive ads.