EA CEO laments annual football sim's slower-than-last-year opening, despite 1.9-million-unit start.
Today, the NPD Group released its US retail sales figures for August, reporting a sixth straight month of year-over-year sales declines. Software sales slipped to $470 million, down 15 percent from last year, with EA's Madden NFL 10 on the Xbox 360 topping the chart with 928,000 units sold. According to NPD analyst Anita Frazier, Madden 10 sold nearly 1.9 million units total during the month, a figure that also includes the PlayStation 3, PlayStation 2, PSP, and Wii editions.