Earlier this month, Brutal Legend made its presence felt at the Electronic Entertainment Expo courtesy of a massive banner across the front of the Los Angeles Convention Center. As the show ended, it also made headlines for being the subject of a legal spat between current publisher EA and Activision Blizzard, which claims it retains publishing rights to the game.

Now, Brutal Legend is in the news again. First, EA sought to drum up publicity for the game by having its fans set a Guinness World Record for largest number of people playing Air Guitar at once. During the Download Festival in the UK, some 440 people and one official Guinness adjudicator assembled at the EA trailer to virtually and simultaneously play the classic Motorhead song, "Ace of Spades." The previous record was 318 air guitarists, set in 2008.

In other Brutal Legend news Double Fine chief Tim Schafer has confirmed a major change in the game's voice cast. "Ronnie James Dio is an amazing singer and truly one of the great figures of Metal, but as the character of Doviculus evolved, we realized that [actor] Tim Curry was a better fit for the part," he told GameSpot. "Anyone who has seen his amazing performance as the Lord of Darkness in the movie Legend knows why we cast him in the role of Doviculus, Emperor of the Tainted Coil." Curry (pictured in Legend) is also famous for playing the transvestite mad scientist Dr. Frank N. Furter in the cult musical The Rocky Horror Picture Show.

Barring any legal delays, Brutal Legend will ship in October for the Xbox 360 and PlayStation 3. A Wii version of the game is also rumored to be in the works.