According to a Nielsen Company study last April, almost 50 percent of all PC gamers are female, with hit PC titles like The Sims played primarily by women. The latest Sims iteration, The Sims 3, sold more than 1.4 million copies a week after its release,
presumably bolstered by that aforementioned demographic. However, a new
study by the NPD Group shows that female gamers branch well beyond the
PC platform and now constitute more than a quarter of all console video
gamers.