Pacific Crest Securities' Evan Wilson expects Fight
Night Round 4 to break 1 million in disappointing month, says recession
may be hitting games harder than previously thought.
While year-over-year US retail software sales have been down sharply in recent months,
analysts have expressed only mild concern, saying the problem is not
this year's crop of titles, but last year's. The idea is that sales
have been down not because the industry is softening, but because it's
having to compete against a first half of 2008 that saw
mega-blockbuster releases like Grand Theft Auto 4, Mario Kart Wii, and
Super Smash Bros. Brawl.
With
the industry-tracking NPD Group set to release its sales for June 2009
next week, one analyst is starting to rethink that notion. Pacific
Crest Securities' Evan Wilson sent an NPD preview note to investors
this week in which he estimated software sales for the month to be down
20 percent year-over-year to $700 million.
"Our most recent checks have indicated that the relative health
that we have seen may not have continued into June," Wilson said. "Our
contacts indicate that sales in the important 'school's out' period,
especially in the last two weeks of June, were disappointing and
represented a deviation in the early-year trend. While it is too early
to call a long-term trend, we have taken a more conservative view of
new and catalog products in our June NPD forecast. If the data back up
our checks, it may be time to reassess the degree to which videogames
really are 'recession proof.'"
While tough comparisons against last year's slate of titles
have been blamed for prior months' decreases, Wilson blamed his
projected June slowdown on sluggish reception for some of the month's
biggest releases and slipping consumer confidence. Of the games to
debut during the month, Wilson pegged Fight Night Round 4, Prototype,
Tiger Woods PGA Tour 10, and Ghostbusters as the biggest of the bunch.
The analyst estimated sales of 1.1 million for Fight Night across
platforms, with Prototype not too far behind at 750,000.
"Prototype started well, especially in competition with
Infamous," Wilson said, "but neither game appears to have much of a
tail."
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