SAN JOSE--If a fighting game is only as good as its roster of
competitors, EA's upcoming mixed martial arts game, EA Sports MMA, just
got a bit stronger. Today, EA Sports president Peter Moore today
confirmed what many fight fans had suspected for a while now: that MMA
legend and five-time UFC champion Randy Couture would be in the game as
a playable fighter. Accompanied by Couture, Moore made the announcement
at a press conference in San Jose, hours before a Strike Force
promotion being held Saturday night at the HP Pavilion at San Jose.
Couture is the latest high-profile addition to the EA Sports
MMA roster. Late last month, the publisher announced that well-regarded
Russian heavyweight Fedor Emelianenko--thought by some fight fans to be
the best pound-for-pound fighter in the world--had been signed to the game as well.
In addition, the company also today announced that Jay "The
Thoroughbred" Hieron from Couture's "Xtreme Couture" training camp
would be joining the game's roster.
During the press event, Moore was asked several questions regarding EA's previous meetings with UFC president Dana White--specifically
the timeline of said meetings and why the publisher turned down the
opportunity to develop and publish a UFC game. White was quoted as
saying the meeting between EA and UFC was as recent as a year and a
half ago; while others pin the meeting at closer to three years ago.
Moore agreed with the latter timeline and was quick to disavow
responsibility for EA's rejection of UFC in the first place.
"Certainly [the meeting] was before my time. I've been with
Electronic Arts not quite two years. Next month I'll have been here two
years; it had not occurred during my tenure here. The label structure
that we organized to make EA Sports a full label--as a standalone
[profit-and-loss segment of the business]--was not put in place until
two years ago.
"I've no doubt that Dana, in particular, came to see EA. It was
probably sometime in 2006. The fact stands as this: They signed a deal
with THQ in January of 2007; the game, then, has been in development
and, of course, shipped in May. That was a game that was developed by
Yuke's in Japan. So any meeting [between UFC and EA Sports] that would
have happened would have, of course, had to have happened before they
signed a deal with a competing publisher. So my assumption is they
probably met with somebody [at EA] about three years ago. And at that
time, unfortunately, there wasn't a deal that was struck. That's way
before my tenure here, way before EA Sports was actually formed as a
label. It sounds like [between] Dana's 18 months versus the three-year
timeline, the three-year timeline sounds a little bit more familiar.
And actually probably that's when it was."
As to White's claim that EA spurned UFC representatives and
scoffed at the sport, Moore said he was sure that was "not the case"
but reiterated that he was not working for EA Sports at the time and
was not present at the meeting itself. "I'd rather focus on the future
rather than the past. Whatever my friends at UFC want to purport to be
the situation, that really doesn't matter now. Our goal is to create a
great game, to actually go alongside what they're doing at UFC and grow
the sport itself."
Moore also answered questions regarding reports that Dana White will blackball fighters who sign on to the EA Sports MMA roster, saying that the situation has not cost the game any potential roster additions.
"There's no conflict whatsoever," he said. "We're not seeing any
pushback from any outside influences [regarding] people trying to
influence fighters not being in the game. If we believe that the
quality of fighter is there, that they're obviously going to help us
build more authenticity [in the game], we'll certainly sign them up and
you'll see in the coming months more and more announcements."
As for the game itself, Moore was vague on details regarding
features or controls but did confirm that the game is in its second
year of development at EA Tiburon (home to other EA Sports titles like
the Madden NFL, NCAA Football, and Tiger Woods PGA Tour series). Moore
confirmed the game was on schedule for a 2010 release, and said that
the overall plan would be to take two years in between MMA releases,
alternating years with the publisher's Fight Night boxing series. Asked
if the game would feature matches in a cage (ala UFC) and/or in a ring
(as in the defunct Pride FC promotion), Moore said that a final
determination had not been made.
"If you look at the different circuits around the world… our
goal, as I said, is to provide geographic diversity," Moore said. "If
there are different rules or different fighting environments, then
those will be reflected [in the game]. We're still a ways away from
shipping this game so no decision has been made on that."
Couture currently has two fights remaining on a contract signed
with UFC but confirmed he is exclusive to EA Sports MMA, a deal that
came together during Couture's 13-month absence from the UFC. "Unless
the UFC wants to do a licensing deal with EA, I don't see being in a
UFC game happening for me. I have an exclusive deal with EA and I'm
very excited about that."
Speaking about his involvement about the game, Couture said that he has
already had his photos taken (presumably for character modeling and
marketing purposes) and will be doing motion capture work with the
development team in October. MMA will actually be the 46-year-old
fighter's second appearance in an EA game--last year, Couture played
the role of Commander Warren Fuller in EA's Command & Conquer: Red
Alert 3.